GDPR

My concern about having 2 boxes - "opt in" and "do not opt in", is that there will be customers trying to complete their transaction that, for one reason or another, miss the boxes, find they do not move forward in the purchase process, get frustrated, and give up.

I would rather the sale was a simple as possible, without a compulsory field to complete for future marketing purposes.

But our sales are generally one off. So the only future contact is for a review.

Hi,

To marketing emails only.
You have a legal requirement to send an email receipt to the customer which is why that is not included.
Dispatch emails are also not included. They are not marketing emails and I have not seen a site which asks if you want a dispatch email or a confirmation email - although no doubt there probably are some.

Many Thanks
Simon

Simon - time is running away!

On the face of it there are two options available in order to comply with GDPR on Friday, depending in an individual's interpretation of the rules.

They are, for the sake of ease of description here, ether hard opt in or soft opt in.

Hard opt in requires the voluntary ticking of an opt in box, which on RC will inadvertently unsubscribe an already signed up contact if they fail to tick it on each and every purchase.

Soft opt in requires the ability to opt out to be provided in every single communication from the moment a contact is opted in, which without coding a not especially satisfactory mailto: subject= sort of hack, is not possible on any of the RC hosted confirmation/invoice emails other than a marketing newsletter.

Unless I have completely misunderstood your meaning or completely misinterpreted the law, which I do not believe is the case, I have to be frank and say that in my opinion, the current RC solutions for either route are seriously lacking.

Please will you now state unequivocally if you are proposing to implement any alternative solutions, or supplement/enhance those already in place.

Article 22 of PECR states, in relation to electronic direct marketing, that soft opt in is acceptable under certain conditions, the one relevant to this discussion being that

"..... the recipient has been given the simple means of refusing the use of his contact details for the purposes of direct marketing at the time the details were originally collected, and, where he did not initially refuse the use of his details, at the time of each subsequent communication."

It does not say "at the time of each newsletter", it says "at the time of each subsequent communication" which I interpret to include transactional messages. I am not suggesting that the option to opt out of transactional messages is required, I am saying that transactional messages need to include a marketing list opt out.

Sounds like a plan Simon. I was looking at trying to pre-populate a form with an email address via coding today, but it made my head spin.

Your suggestion would certainly solve the problem, and maintain professionalism on all our respective websites. Certainly a much better solution than a mailto link.