Cart Abandonment Rates

Message Topic Search Topic Options Post Reply Create New Topic Printable Version Translate Topic

   I have been looking at my cart exit rates and they seem a little high, 32% exit for desktop cart and 55% for mobile cart, then looking at my payment page and it's even higher, 33% and 75%.  
Anyone else see these issues? 
Romancart - what suggestions do you have to reduce this? 
When will we be able to customise the mobile cart and payment page? 

Thanks

Author	Message Topic Search Topic Options Post Reply Create New Topic Printable Version Translate Topic
megansjigsaws Members Profile Find Members Posts Newbie Joined: 27 October 2008 Location: UK Status: Offline Points: 13	Post Options Post Reply Quote megansjigsaws Report Post Thanks(0) Quote Reply Topic: Cart Abandonment Rates Posted: 24 February 2014 at 8:45pm
	I have been looking at my cart exit rates and they seem a little high, 32% exit for desktop cart and 55% for mobile cart, then looking at my payment page and it's even higher, 33% and 75%. Anyone else see these issues? Romancart - what suggestions do you have to reduce this? When will we be able to customise the mobile cart and payment page? Thanks

ckart Members Profile Find Members Posts Senior Member Joined: 26 November 2013 Location: New Forest Status: Offline Points: 159	Post Options Post Reply Quote ckart Report Post Thanks(0) Quote Reply Posted: 24 February 2014 at 8:59pm
	I've just had a quick look out of curiosity & got a security warning. The pages is https, but the main logo isn't on a secure server, this could put a lot of people off. Hope that helps. Steve

megansjigsaws Members Profile Find Members Posts Newbie Joined: 27 October 2008 Location: UK Status: Offline Points: 13	Post Options Post Reply Quote megansjigsaws Report Post Thanks(0) Quote Reply Posted: 24 February 2014 at 9:09pm
	Ah, good spot! Any idea how I get it on a secure server?

megansjigsaws Members Profile Find Members Posts Newbie Joined: 27 October 2008 Location: UK Status: Offline Points: 13	Post Options Post Reply Quote megansjigsaws Report Post Thanks(0) Quote Reply Posted: 24 February 2014 at 9:35pm
	I think I have changed it now, Steve if you could take a 2nd look and see if the secure message has changed? Thank you

ckart Members Profile Find Members Posts Senior Member Joined: 26 November 2013 Location: New Forest Status: Offline Points: 159	Post Options Post Reply Quote ckart Report Post Thanks(0) Quote Reply Posted: 24 February 2014 at 10:09pm
	That's better, all now showing as secure

megansjigsaws Members Profile Find Members Posts Newbie Joined: 27 October 2008 Location: UK Status: Offline Points: 13	Post Options Post Reply Quote megansjigsaws Report Post Thanks(0) Quote Reply Posted: 24 February 2014 at 10:37pm
	Thanks, what browser are you using? Let's see if that helps, RC - would still be good to have your feedback too

jackslad Members Profile Find Members Posts Senior Member Joined: 07 April 2009 Status: Offline Points: 412	Post Options Post Reply Quote jackslad Report Post Thanks(0) Quote Reply Posted: 25 February 2014 at 11:04am
	Re: cart redesign promised over a year ago by RC - any news RC?? - I am actively looking to move to another platform as RC's cart design is so dated and inflexible. ShopIntegrator offers a lot more for a lot less than RC - and a cart hosted on our own server is another option. Under the hood RC is quite good - but the customer-facing side of things are frankly archaic IMHO
	_____________________________ Reflections of infinity, Hitchin

rscass Members Profile Find Members Posts Senior Member Joined: 07 November 2007 Status: Offline Points: 720	Post Options Post Reply Quote rscass Report Post Thanks(0) Quote Reply Posted: 25 February 2014 at 11:15am
	@ Jackslad - Agreed - subscription's up in 13 days and I am wondering how long it will take to make the mobile cart customisable? RC works really well, but I sometimes wonder if the priotities are a little out of sync. It's supposed to be a vehicle for selling things.

Support Members Profile Find Members Posts RomanCart Team Joined: 16 March 2004 Location: United Kingdom Status: Offline Points: 10794	Post Options Post Reply Quote Support Report Post Thanks(0) Quote Reply Posted: 25 February 2014 at 12:24pm
	Hi, With regard to abandonment rates these depend on the type of products you are selling. Different products seem to have different abandonment rates. The main thing to look out for is if they suddenly change. The best thing to do is to do a test transaction and see if you can see any reason why someone might not want to continue with the transaction. Jackslad/Rscass - I realise we have been talking about this for a while however new functionality, including 'total cart customization' will start appearing later this week. See http://www.romancart.com/sell-more/tabs/storefrontdemo.html for a demo of some of this in action. Many Thanks Support Edited by Support - 25 February 2014 at 12:25pm

jackslad Members Profile Find Members Posts Senior Member Joined: 07 April 2009 Status: Offline Points: 412	Post Options Post Reply Quote jackslad Report Post Thanks(0) Quote Reply Posted: 25 February 2014 at 12:58pm
	Hi Support - had a looksee at your new design - very impressed - as long as we can have it our "house" colours the new design will be very effective and seems to cover all of my earlier criticisms about regions etc.
	_____________________________ Reflections of infinity, Hitchin