Losing faith

You mention another issue that I have with RomanCart. They do not use the customer's address to determine data, that can save the customer a click or 2. If you want to charge a tax, you have to make the customer select from a long list of states. Why? Why not use the delivery state. It is my understanding that you loose 30% of the customers for every extra click. Example: For every 100 customers, the second click will loose 30. The 3d click will loose 30% of the 70 left, etc. You would also think they would have a way to enter the tracking number and selecting the shipping method, so the customer gets a link to their tracking page, instead of just a tracking number. I have lost count of how many customers have replied back to the shipping information, asking when they will get their package. We had this functionality in Easy Cart, which was a very basic cart. More importantly, they need to take some responsibility for issues that arise. Our PayPal Pro issue is still not resolved because RomanCart refuses to take any responsibility and work with PayPal to get it resolved (Master cards orders end in Incomplete Orders). PayPal is willing, but RomanCart wants their customer to test and find the issue. They claim that they pass the card number only, as if that cannot possibly be done incorrectly. Any decent coder knows that they can be using a double byte language, not passing a byte order, missing the null and a host of other issues that can create a problem. For me personally, the number one issue with RomanCart is their entire focus is on increasing their customer base, and not on resolving important issues for their present customers. Despite the frustration with these guys, it is still a reasonably good cart, at least for local sales. Still, it could be a great cart, if they would wake up.

In reply to ae3799t -

3d click loses you 30% of your business?

Where is that statistic from?

Is that a US thing? It's more or less universal in the UK - every major website I shop on uses 3D secure.

I'm on PayPal Pro and haven't had any issues that I'm aware of. What's been happening?

Richard.

Edited by rscass - 09 July 2014 at 7:01pm

No, Sorry if I was not clear. For every extra click you lose 30% of those who are in the process of checking out. For example, say you have 100 customers who start the buying process. The add to cart and checkout, and are asked to enter their billing address, then they need to click continue, estimates as high as 30 of those 100 will drop out. Then say they have to enter the shipping address (on another page) and need to click continue again, out of those 70 that did not abandon the first click, 21 will abandon, leaving 49 left. If they have to click on another continue, 30% of the remaining 49 (about 15) will abandon, etc. This was one article.

Not everyone see it this way though. I more recently read another article called "20 Tips to Minimize Shopping Cart Abandonment, Part 1", that has a different outlook on this. Here is a quote.

"How many steps are in your checkout process? This is usually what most people focus on. Our clients' checkout processes range from one to seven steps. We've discovered the number of steps is not all that critical. One client was able to bring the checkout process from six steps down to one; we found no correlation between reduction of steps and reduction in abandonment rate. Once people found what they came for, they found the time to check out no matter how many steps were involved".